The fashion industry, which seemed to be shying away from the digital era some years ago is increasingly taking this turn. While not that long ago luxury brands were afraid to become “accessible” through digital platforms, today they understood that it can be a great opportunity to improve communication and offering new services.

The health crisis has strongly influenced consumer habits and new needs emerge. The fashion and luxury industry has quickly seized the opportunity of a more digitized experience. Fashion is moving and let’s see how exactly !

Aura Blockchain : an unexpected alliance

The LVMH Group, Richemont Group…


“Now or never” and immediate satisfaction are the new consumer philosophies. More than ever, when we are shopping fashion online, we want to receive the purchased garment as quickly as possible. Don’t lie to us, you are not an exception, so don’t let us think that you can wait more than a week without being eager to use your new fashion item.

In fact, according to the Business of Fashion & Mc Kensey Company, in 2018 American Amazon’s customers expected to have their purchase delivered in 1 day instead of 9 as was the case in 1995. …


You have probably already heard multiple times that “fashion is the second most polluting industry, right after oil”…Whether you want to question the numbers or not, the fact is, fashion has an enormous impact on Planet Earth. If — like us at Eva Engines — you want to contribute to a more sustainable fashion, might as well know how the industry is polluting right ? This is why I have summed up various ways in which fashion has an impact on the world — from the “easiest” issue to tackle to the most difficult one.

The first problem of the…


If you have read our article about technical innovations , you should already know that fashion and its various techniques have always existed — ever since the Neanderthal man. Models for painters and sculptors too have long been around. Fashion models, however, only surfaced once garments started to be sold. They are now one of the most watched phenomena and continue to fascinate everyone all around the globe, some of them even having millions of followers on social media.

So let’s go back in time to discover the origins and evolutions of a captivating social concept…

The word “model” comes…


Does Artificial Intelligence make you feel fearful ? Do you picture hyper-intelligent robots taking over the world in the near future ? If so, it is completely normal ! Before becoming an intern at Eva Engines I had preconceptions about AI too, but working with tech geniuses who taught me a lot, I now can explain why most of us don’t trust AI…

The most rational fear that I have heard regarding AI is the fact that it will take our jobs. Just like any invention aimed to reduce human efforts, job destruction usually comes along… As machines get more…


For a year we have been living an unprecedented period. For those that dared to think outside of the boxe, the extraordinary circumstances afford an unparalleled stage where many things are reinvented. The fashion world is obviously not an exception, and on the contrary, the year 2020 is a big turning point in the digitalization of the industry. If you are a gamer, you probably noticed the gamification of the highest fashion brands. If not, let’s see what this is all about.

What is gamification?

In marketing, gamification is a technique inspired, as its name suggests, by video games. Brands can use some…


One year ago, we were wondering how the Fashion Industry was going to respond to the Covid-19 pandemic. How the calendars would evolve? What would happen for the shows? The answer to these questions is that this year, most Fashion Shows are digital and this is a real revolution that far from making it suffer, it has energized the field. Let’s see how this works!

Paris is not spared from social distancing, therefore brands had to think differently about presenting their collections and to differentiate themselves from their competitors. Creativity takes courage and risk taking, and we are not disappointed…


Artificial Intelligence is a controversial topic : seen as the future of technology by some or as the greatest threat to humankind by others, it is complicated to make an opinion for oneself. At Eva Engines, AI is at the core of our competencies. We have a great team composed of deep learning and machine learning experts who know why AI is safe. We hope that this article will help you get leads for making up your mind about Artificial Intelligence.

MYTH #1 : AI WILL TAKE OUR JOBS

The most rational myth that we hear at Eva Engines is…


If you love fashion as much as I do, you will be happy to read the following lines ! I have gathered information about fashion innovations over time for you to discover how our favorite industry has evolved. I have learnt a lot and so will you.

I won’t be writing about style evolution but purely about technical tools that make fashion an everlasting fascination.

So, let’s get into the heart of the matter : we will go back in time and start with fashion’s true beginnings…

PREHISTORIC ERA

Neanderthal (200,000 BC — 30,000 BC)

Evidently, the majority of the knowledge that…


Have you ever heard the term “Fashion Tech” ? These two simple words actually cover the entirety of fashion digital evolutions. From design to retail and in many sectors — health or sports to name a few — Fashion Tech is more and more present and extremely useful. Indeed, it groups the best of both worlds : fashion’s creativity and tech’s rationality !

Exciting right ? In this article you will find the very best of Fashion Tech innovations organized in various sections. Sit back and discover the latest innovations…

Trend prediction

The earliest stage of garment creation is spotting emerging trends…

Eva Engines

French startup at the heart of fashion & AI

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