So, what is lead time?

In the Fashion industry, the lead time is the total amount of time required for completing a product order from the date of purchase to its shipment to the customer.

Why should brands reduce it?

As consumers are expecting to receive their orders faster than ever and fashion trends are short-lived, brands face the challenge to deliver on those new needs and desires.

Lead-time and supply chain.

Increasing the speed of materials and information flow in the supply chain is becoming necessary in nowadays business given the clients expectations.

How to reduce the information flow?

Coordinating the materials and information flows is central to the success of the fashion industry. Without accurate and continuously updated information, it is impossible to receive raw materials orders at the right time and to respect dead-lines, which obviously results in delays and therefore an increase in lead time.

  • Enterprise Resource Planning (ERP) is a software used by companies to manage their daily activities such as the accounting part, buying, project management and supply chain’s operations.
  • Supply Chain Management (SCM) is the tools and methods used to automate procurement to reduce inventory and delivery times.
  • Product Lifecycle Management (PLM) software compiles all product data in a single, real-time updated repository to optimize product creation, tasks, stock and process management at every stage of the product life cycle.

How to reduce the design flow?

As we said, having the right information at the right time is key for success. The design process in the fashion industry is quite complex and a fluid information flow to be optimized can only help.


  • Kader, S. and Md. Khairul Akter, M., Nov. 2014. ANALYSIS OF THE FACTORS AFFECTING THE LEAD TIME FOR EXPORT OF READYMADE APPARELS FROM BANGLADESH; PROPOSALS FOR STRATEGIC REDUCTION OF LEAD TIME. [ebook] European Scientific Journal. Available at: <http://file:///Users/claire/Downloads/4526-Article%20Text-13126-1-10-20141126.pdf> [Accessed 11 May 2021].
  • AĆIMOVIĆ, S., M. MIJUŠKOVIĆ, V. and STEVANOVIĆ, I., 2017. THE ROLE OF LEAD-TIME CONCEPT IN MANAGING THE FASHION SUPPLY CHAINS. [ebook] EKONOMSKE IDEJE I PRAKSA.Available at: <http://www.ekof.bg.ac.rs/wp-content/uploads/2014/10/Rad-03-Acimovic-Mijuskovic-Stevanovic1.pdf> [Accessed 13 May 2021].
  • The State of Fashion 2019. [ebook] The Business of Fashion, McKinsey&Company. Available at: <https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/fashion%20on%20demand/the-state-of-fashion-2019.pdf> [Accessed 13 May 2021].



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Eva Engines

Eva Engines

French startup at the heart of fashion & AI